But do they actually have any data that needs to be kept secret? I'd hazard a guess at "no". If they did, then they *should* be encrypting, it's a fairly binary thing. If you have data you want to keep secret, and it is unencrypted, then it is your own fault if it falls into the wrong hands, and while the ability to securely wipe your medium closes one possible vector for that to happen, it leaves others entirely alone, and in no way solves the problem.
Actually, yes, they do.
Many people don't think about data security, even when they need it. They think a password-protected account is security, when you and I both know it isn't. They keep credit card info, SSNs, and all sorts of stuff plain-as-day. Even worse when you leave the consumer world and enter the small business world. All sorts of information is left unencrypted.
"should" and "do" are almost mutually exclusive in this case, and a lot of it is because of a lack of knowledge. It doesn't solve the problem of possible theft, I agree, but securely wiping does solve problems of disposing of information on PCs to be recycled or resold. You can just look at the reports of hard drives sold with all sorts of information in-tact on ebay to see how prevalent the problem is as-is, it'll just be worse when wide-spread SSD adoption happens.