Yeah, they look different than most shooter-game characters (and colorful, too), especially since most shooters have either space military dudes or WWII / U.S. soldiers.
Yup! You've got the mysterious masked and hooded individual who's a skilled killer, VERSUS the masked Tech guy who's also skilled with fire-arms. Has the majority of viewers either saying "SHINEYYYYY." to themselves, orrrr "EPIC CHANGEEEEE." Personally, I think the cenimatic created a "behind the scenes" rivalry between the two archetypes.