This is a question about advertisemants, I've just been downstairs having something to eat and my Dad was watching football. I was looking at the advertisemants around the side and I just want to know, who ever has ever been influenced by the damn things? Seriously, one just says something like Sony PS3 or Mastercard and on the front of shirts just say Vodafone or Unicef. It's not like a food or something, like there was a Budwiser advert - that's popular in America right? - and I can understand if you spotted one of those and thought 'Hmm I could really kill for a Bud right now." But something which deals in your savings and such like that, are you really going to be influenced into looking into Barclay's just because they put their name on a board at a football game - which you probably wouldn't notice anyway due to, you know, the whole game your there to watch.

Please tell me, I seriously want to know, if you have ever been influenced by a single word on a board around a game?

I've always been under the impression it is meant as a psychological influence. Of course most people aren't going to say "You know I think I really could use a Mastercard" by simply viewing their name. However people are likely to opt for Mastercard instead of Visa if when shopping for credit cards Mastercard is the first one to come to mind, thus they advertise the brand names.

That's mainly just speculation, but I would think if it didn't work companies would have stopped doing it a long time ago.

unfortunately yes... Whenever there is an advertisemant for a mmorpg on the sides, I always click it to play it... and when there are advertisemants for doritos, what do I do? I go buy doritos.... or cheetos. I hate advertisemants for two reasons. they are always there and won't go away, and they can often lead to a lesser amount of money in my bank.

The idea behind advertisemants is that people know your product and not your competitors.

If I want to buy a chewing gum, and there are a bunch of brands at the convenience store I went to, I will be confused ad disoriented. Is this good, or is that? Then I remember a name in the back of my head "Wrigley's", and sure enough, it's there. I get Wrigley's, not Bubbletastic or whatever it's called.

They don't influence what I buy just raise awareness that they exist.

Like Stouffers Lasagna Italiano

Pretty much what has already been said. They are just getting their name familiar with you.

Advertisemants don't usually work on me. I figure that if they have enough money to waste on ad space, they must be getting the money by offering sub-quality materials/services.

Example:
If it is a game: I always know about the games before they even start advertising them. I rarely buy a game at launch, I research my games, so ads have no effect. Besides, I'm no fool, an ad tells me nothing about what the game will be like, it will only show the best snippets and not the bugs and flaws.

Food: the really good restaurants spend their money on quality ingredients, not advertisemant. And most advertised food (that you'd buy in a grocery store) is cheap crap I wouldn't even feed to my dog.

It is an advertisemant, it is not going to be honest and the people advertising have only their best interests at heart. Be it political or commercial, rarely is there even a single ad that is truthful. One example I can think of: there were some advertisemants in my comic books many years ago that featured some statistics about the health hazards of smoking, as a deterrent to the reader to quite/not start. It wasn't promoting any patches or nicotine gum or anything, it was just informational. Of course it has a spin, it was probably funded by health organization, but I don't exactly view dissemination of facts (for the reader to come to their own conclusions about) as much as a push as consumer ads or political ads.

Honestly, it's the same companies making the same ads now as 10 years ago. Microsoft. Coca Cola. General Mills. The "diabeetus" guy. Life insurance. Geico. :yawn: Same old, same old. Cars. Booze. Pills. Whatever. Frankly, none of it is anything I'm interested in buying. And if I did need a laundry detergent, I'd think for myself, not automatically jump on brand recognition.

this

Being a third year advertising student :grad: , I'd like to think that advertisemants don't effect me..HOWEVER they do. In fact advertisemants even effect other advertisemants.

Take Dairy Queen's new campaign. Its "riDQulous"

It was built off the insanely viral old spice commercials.

Like Teras Cash said, not all ads want to sell, they also raise company/product awareness.

There are more mediums of advertising then just commercials. Free stuff, coupons, and iphone apps help people transition to a new product.

Or they've made a quality product which has sold well because it's good quality and so they have money to advertise their quality product.

Quality.

Yea, pretty much this. However, I read http://www.wired.com/wiredscience/2011/05/ads-implant-false-memories/ apparently some people misremember memories where they remember having a product, but in reality they did not.

I've been watching so little TV and I just download anything I need to watch. Commercials... what is this? I mean I'll see the occasional irrelevant one on youtube for something [censored]. I actively resist advertisemants, not always successful but more than most people. The more an advertisemant pushes and pushes the less like I am to go and buy it. Worse case offenders are advertisemants in shows, they must all die. :flamethrower: