Bethesda needs to expand its lore and promote outside imput, much like Magic the Gathering and its books, Elder Scrolls univerese has alot of potential to be the next Lord of The Rings or Magic the gathering.
Eh, I think the lore already has enough conflicting canon without bringing in authors who aren't on the regular payroll.
I don't think MTG is a good thing to compare it to, the game didn't have much flavour before they started the books. The authors were basically free to weave whatever basket they liked best.
And I don't like the idea of TES games, which is the main course to the novels' sidedish, having to tiptoe around an expanded universe's plots and characters.
Also, are we supposed to be posting in-character? I'm confused. :S