I'm against that multi-guild leadership thing, so I think it's pointless that people will talk about that. I think rumors, excluding the ones that lead you to a quest, are pointless.
Yeah me too, between
conflicting guilds.
OT: I think that peoples' reaction to your actions should be much better and more visible in Skyrim in general. This just doesn't go for guilds, it goes for everything. But then again, it definitely shouldn't so far that you think everyone is psychic.