Well then why don't they just release all the scheduled info that they want togive out instead than making fake interviews? If was like that it would sound silly , I think is just that they do not give voice to one of the most asked question on the forums wich is about armour pieces and instead keep repeating the same questions over and over about already known stuff...
The interviews aren't fake, rather, none of the journalists have asked the question you wanted to hear.
If you really want to know, post your question in the Skyrim Fan Interview thread and hopefully your question will be addressed in Todd's upcoming podcast or perhaps during E3.
There is a PR plan in place with a general schedule of when Bethesda will be providing certain kinds of information, screens and footage about key game mechanics, but that has nothing to do with the questions journalists ask. If the journalists ask something they are not ready to reveal, Todd will say something like "we haven't decided on that" or "we aren't ready to talk about that yet."
And as we have seen, so far it seems that some of the European journalists have generally asked Todd more poignant questions, often leading to new Skyrim details made public.