There's a known glitch which affects the 4 left hand Attributes on the level up screen (which includes Strength).
To wit: These Attributes can not reach 100 via a multiplier. (And, as you found out, any time this is attempted the multiplier is reduced to 1).
I suspect your Strength was at 95. If this was the case you could have reached 97, 98, or 99 with a multiplier, but not 100.
In the same vein, if one of these Attributes were, for example, 97, a 3x multiplier would be reduced to 1.