SCAR seems to be the best AR right off the bat (versus the GRENDEL anyway). Add a reflex sight if iron sight doesn't suit your fancy.
Modules of course are always preference based but from my experience with the game there are few i would suggest:
ARMOR:
Armor Enhance - Keep your armor up longer seems always good especially if you feel you more people are coming for you after a firefight.
STEALTH:
Covert Ops - Silenced footsteps for the Headset users
Blind Spot - not effected by Max radar *thumbs up
POWER:
Weapon Pro - Faster reloading and rewarded with faster ADS for upgrade later gets you back in the action faster.
Aim Enhance - less recoil for distance shots and upgrade gives you more mobility while ADS.
These seem to be the best starter modules and may carry one a long way. Just a suggestion though since this is a opinion based topic