Wed Mar 23 18:00:00 CDT 2011, this is what I got from the EA Store in Europe.
I have no idea when 18:00 CDT is?
It's 15:34 CET at the moment.
Nevermind; I guess it will be 00:00 CET tonight
well, as far as I know the game's gonna be available from tomorrow noon but I might be wrong