Well this is the crunch really isn't it!
every mmo out-there markets itself as an Massively Multi-player On-line ROLE-PLAYING game. But none of them reward role-playing by the players with achievements or xp, or even little unique nuggets of narrative content.
This surprises me - i mean, if you play the leading mmo the servers are full of people not interested in the Lore of the MMO but role-playing within the Lore to make their own stories. 12 gazzilion players all falling in love, hating, griefing, helping, fighting, PvPing, getting married, going to war, stealing, and generally creating their own politicised social content that they see as legitimate narratives. How hard can it be to make this more part of the game design? get rid of lots of silly quest givers that nobody bothers to really interact with or read the same old text? Make a world where players can generate meaningful interactive stories for the Lore and each other?
MMO's are ripe for something truly innovative and something really interactive in terms of narrative - the Fallout world especially so ,its got a better lineage and history than the leading mmo's and its got a rock solid fan-base.
Please let players influence narrative content and Lore - it would be so awesome
War, War never changes!
Why?
Because,
'War is the continuation of politics and policy with the admixture of other means..'