I'm not making demands here... just hoping you can pass on a simple request

The HUD started to burn into my screen after just a couple of hours. It is just too white, I guess, and it never changes. I turned down the contrast in the game's visual options, but it is still causing burn in.

A semi-transparent or alternate HUD would be a really nice option. I've seen posts on the Splash Damage forums about the same thing.

The company is not going to make an adjustment to the HUD just because you are getting burn in. Put your tv on game mode, if that still doesnt help then adjust the brightness and contrast on your tv. Don't expect developers to adjust the game because you own a plasma. Plasma's are not made for gaming and if you have a cheap off brand then your gonna be stuck with it without any image retention prevention. And an image is only burned in if it does not go away, otherwise it's image retention which will happen with any plasma that has some sort of still image on the screen.