@OP, I was in the same boat as you. I LOVE customization and uniqueness. This game has very little in concern to aesthetic appeal, but there is a module system and gun manipulation system very similar to that of CODs. I picked this game for my next big FPS to play because of it's insanely fast pace, it's lush graphics, and it's niche nano suit that really alters how you would play a normal shooter. If you are concerned with getting pored, the PUG community is growing so that we'd have PUG groups like once a week, and tournaments are also starting to come about, so all you need to do, is make some friends in game after like 50 hours of game time, and you're set for 3 years.
