I just had a thought based on a comment on the BethBlog:
We’ll have more on the CE soon.
What if they showed us the CE, with 2 things in it, costing $200, and being limited, so mostly the fans who'll buy CE's regardless of content worth will get it, only to later announce more content, making everyone wishing they'd preordered the CE, and making the CE more worth the $200.
Something I think makes this more likely is http://www.ebgames.com.au/pc-152696-The-Elder-Scrolls-V-Skyrim-Exclusive-EB-Games-Edition-PC.
That I would have thought, compared to the CE, would be more like $120-$150, but it's the same price as the normal game. And none of the content is in the CE, apart from the map.
So, I'm not going to be surprised, and I'm hoping, if/that in a few days, the contents of that EB Games Edition and maybe more will be added to the CE.