What level are you?, and which targets have you tried, what armour are you wearing, also does the health bar show up at all on the targeted npc's?
As the more armour you wear the less power your spell is likely to have, check the bottom of the spell menu, it should show a number with a % to it.
Some enemies are resistant to fire.
Lastly 20pts is not that much, especially for a higher level character, so you may only be doing a small amount to their total health.