Communication, Marketing ...and Truth.

Post » Tue Dec 20, 2011 8:31 am

Hi,

As a gamer and a customer who's bought his copy of Skyrim, I've been honestly puzzled by the fact that there's so little communication about the substance of patch releases.

Obviously, since I had a lot of expectations from this game, which were mostly build up on purpose through quite good marketing and communication campaigns, I tend to be a little bit sarcastic and extreme about the attempts from Bethesda to solve issues with bugs and generally unpolished state of this game (which I still like a lot, else I'd have dumped and forgot quite soon), but sometimes my comments are mostly based on a simple fact:

I really have hard time in understanding how people who developed such a complex game could "crash against the rocks" while attempting to solve things like adding a simple "LAA flag" to an exe or solving some problem without having dragons fly backward as part of that solution! Really!

Then I look at Bethesda Blog and I see that in a post released on 7/12 it's said that a patch with LAA fixed would be released in the following week...then I have another update on 16/12 telling me that this mysterious LAA patch is "on testing".

...and then all other kinds of information I get from that source is about awards won, about silly contests and about "Hey? We're releasing the Game Guide!".

Am I the only one here who thinks that Bethesda did a great job in pre-launch communication, while it's failing miserably on post-launch communication?

I am a paying customer, just like anyone here on the forum. As such, I'd really like to understand how's possible that a team of professional developers could take 2 weeks to release a patch which is marketed as "LAA patch for PC".

The reason I am asking that is that I am no programmer...I just have a very basic grasp of VBA and computer science...but only takes me 2 minutes to change a flag into an exe file with a freeware software (CFF Explorer), so how could be possible that a professional programmer could take 2 weeks to
make a patch for that and test it?

The only thing I could think of, given that (jokes and sarcasm apart) I cannot truly think that people who developed such a complex game could be incompetent in doing their job, is that probably there's something more in that "LAA patch for PC"...something more substantial and so I am really wondering this:

If there's something more than a simple "LAA patching" why not using that to market the highly awaited patch?

I am completely speechless, because I can't believe that with this patch we'll have only a stupid flag changed in the Skyrim application file...but then...how could you perform such a critical fumble on communication like that?

Why instead of dumping all kinds of useless info on us, you don't give us a bit of substance (not much...fillers have their place, obviously...after all it's a game and one should take it too seriously...and none is asking a 24-7 coverage of the bug-solving process...but a little bit more information and accuracy in information isn't asking for the moon) about what we're really interested into? Which is the game and its patches?

The game is out. With a forum filled with hordes of pissed gamers and the Web filled with all kind of articles cracking jokes at the game bugs, you cannot hope to generate any more hype on it.

So why not adding a little more of substance to the communication you release to public?

Obviously one cannot ask that to the community managers or the moderators...they only know what they're told and tell us what they are allowed to let us know (so it's not their fault, in my opinion)...but how could Bethesda (as a company) not perceive that, when you keep such long gaps of silence between communications based on substance (which are so little detailed) and you add a "filler", a not-so-insignificant part of your loyal customer base cannot help feeling like if you were making fun of them?!

Probably it's like howling to the Moon, but I needed to tell you...and may be check if I am the only one feeling that way.

Regards,
Jashkar
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