Agreed. More choices and consequences is mostly always good, it adds to variety and gameplay, and in the end it's a staple RPG feature. The ES series has always suffered from lack of this - every playthrough is exactly the same each time.
Daggerfall was a bit better in this aspect because of randomised quests and the ability to fail (and to choose which quests to accept) - however this was very basic in terms of C&C.