I purchased Crysis 2 via Steam when it first came out, since then likely reimaged my HDD and reinstalled Windows 7 a few times, and now cannot launch the game any longer. I understand the EA folks need to reset my key, so I can activate it an additional x of times. Problem is the website that is supposed to be used to contact customer support is broken and the buttons / links are not taking me anywhere. Any ideas? I'm certainy not paying for yet another key - already did that with the original Crysis as I had the retail version and eventually same activation issue came up so I just purchased another key. But this is ridiculous

Any help is greatly appreciated!
https://help.ea.com/contact-us has "log into your account" option which does exactly nothing.