There's a bit of debate about this one. Generally, the answer is something like 'Akatosh gets first dibs' - he's the one who bestowed the gift upon the Dragonborn, and all the other Dragonborns who preceded him/her. I'd think it safe to say that Akatosh has the right to claim the soul, and ... well, I don't know. Put it on the shelf and admire it?
If not Akatosh, I'd say Nocturnal. She's basically the 'Queen' of the Daedra - she has the title of 'Ur-Daedra' (although I could be wrong on the name of the title). I'd assume this means she has precedence over Hircine, who claims the souls of lycanthropes.