Title says it all, I just bought the game and yet I can't play it :/
here's what happens:

I just installed the game, didnt install anything else, Graphic card drivers are up to date (but the game says it's unrecognized, I have an MSI gtx460 hawk)
settings are at the lower quality, I launch the game as Admin.
The launcher appears, but when I press play, the screen goes dark, the Bethesda logo appears and the game crashes.

So I unistall the game, re-download it, install it to a new directory: same result.

What do?

Running on windows 7