Dead Space? 3 pre-sells are outpacing Dead Space 2, and Crysis? 3 pre-orders are
tracking 40% ahead of Crysis 2.
http://files.shareholder.com/downloads/ERTS/2316206071x0x631760/1b17f86a-b47b-44bc-aeb5-8efd05713573/Q3FY13_Earnings_Release_FINAL.pdf

Marketing marketing marketing, it's all about marketing. I believe Crytek/EA have spent a COLOSSAL amount of money on just marketing, probably in the 10's of millions (if not 100's)...think about it:
> Seven Wonders (the entire purpose of these is to help sales)
> Lots of long interviews with Cevat/Crytek staff,
> Tons of gameplay showcases
> Multiple trailers

All of the above are aimed at boosting pre-order, release-day sales.