IIRC, in Oblivion, some of the characters in Bruma mentioned some tension between the followers of the Divines and the followers of the traditional Nordic religion. So by the end of the Third Era, much of Bruma's population seemed to follow the traditonal Nordic religion. So that would mean that it's pretty popular up north in Skyrim by that time.
Now fast forword two hundred years into the future. Almost all of Skyrim follows the Imperial religion. Even the "traditional" Stormcloaks believe in the 8 i mean 9 divines. (One of the main reasons why they're even fighting a war is over one of those gods.) So that means the change was more recent and sudden. Question is, how and why?
The only hint I could think of is that there was a sourve (I forgot where) that mentioned that the Empire was starting to become unpopular even before the WGC and the Civil War. So is it possible that one of the Mede emperors, for some reason, pushed the Nords into his beliefs, thus causing the eventual dissent among some Nords to the Empire?