I didn't said is not worth.it... I said we need something that every Skyrim fan can buy, and NECA Toys does action figures for 18-19-20$....
Absolutely, I'm all for Bethesda selling all sorts of affordable collectibles, it's a wonder why they don't have their own shop like Ubisoft and the others. I'm not rich either, I just know this market enough to know that there are people who can (and are willing to) spend tons of money for premium quality.
Here are two examples that I know of (and fell in love with

) that I will never own but I'd have totally paid the price:
http://www.capsulecorp-online.com/images/imageim/tomb-raider-sideshow-lara-croft-snow-day-premium-format-figure.jpg
http://www.thetoyfederation.com/images/D/Sideshow%2520Premium%2520Format%2520-%2520Lara%2520Croft%25200005.jpg