Well, I don't know where the idea that Molag Bal first taught mortals to create and use Soul Gems comes from, but it certainly fits his sphere. He is the Lord of Domination and I can think of no better embodiment of the master-slave relationship than someone capturing the very soul of another living being and then using their spiritual essence to further your own power. It's much crueler and more tyrannical than making someone a slave for their finite, mortal life and allowing them to be free in death.
Hircine seems to take pleasure in watching his beast-folk hunt, presumably watching mortal beings spiritually oppress and enslave each other gives the King of Non-Consensual Hug'n'Kiss quite the kick.