Should the developers add a slight experience loss for dying during PVE (when another play kills you in AvA you don’t lose any experience). Even with the experience loss, your character will never lose a level on death; instead they will just remain at the beginning of that current level. In my humble opinion, death penalties are too lenient. Now you might ask yourself, why would there be a death penalty for PVE only? Having experience loss during PvP would discourage involvement in the Alliance War, which would be disastrous for ESO. Thoughts?