There has been a ton of rumors and speculation about this topic. Actual facts are hard to find. So far, this is the most detailed explanation I've found. http://www.shoddycast.com/2013/10/15/elder-scrolls-online-weekly-nick-konkle-exclusive-interview/

Exactly ten mins into the podcast, Lead Gameplay Designer Nick Konkle discusses the guild store and it's relation to Cyrodiil.

if you have additional or more informative information, please share the link here. Hope this helps address a very popular concern.

from what i heard it sounds like the basics, i wish we knew more about how it will effect the economy and trading as it's a different method. people trading in thier "player made guild stores" is what i think you are refering to when you say "guild store"

btw i thought his name was "Nick Konkle"

this thread you made here http://www.gamesas.com/topic/1484160-guild-store-aka-auction-house-questionsconcerns/#entry23255570 kind of has most of the info. i dont think there is anything more to tell at this time yet.

How dare you insult the Konk with a blasphemous name of Mike.

lol thats funny. I work with a guy named Mike Konkle. So that explains what happened there. Thanks though, fixed it