My experience with the quest boards in Cyrodiil has been very hit or miss. 90% of the time it'll give you an objective in the middle of nowhere that makes no reasonable sense.
Why would I trudge for miles from the Dominion's holds to the far north deep in enemy territory which will most certainly end in my untimely death for a mere 100 some odd gold? Better yet why do you want me to take a farm that far into enemy territory when you know it'll be taken back over as soon as I leave the area? Oh you want me to take a hold up there too right between a Pact/Covenant bloodbath? I'm sure I'll be able to march all these men and women pass these other enemy holds, that would make 300 times more sense to take, to go get that one hold you want surrounded by both enemies and with no transport system for our forces to defend the hold.
Who hired these tacticians anyway? Fire them!
I spent more time abandoning and retaking quests so I could actually get ones that made more sense before just giving up on them entirely. Randomly giving us locations to goto isn't going to cut it in a PVP zone this large and full of players, there needs to be some AI involved.