Very true, when I first entered Cyrodiil a group I was in, about maybe 9-12 nearly took a keep for the AD on our own because we seemed to siege it at the right time so used some "tactics" to almost win.

This. If the OP thinks that zergs rule, than you need to check out the video below.

http://www.youtube.com/watch?v=a5_0qT6JyLY

There seemed to be a lot of things to find from locations to items. Besides - some of us like exploring. Got a skyshard and some nice gear from an Advanced Chest in 2 out of the way places.

Yeah after hours of lag i just started exploring and found any kind of dungeon/ruin/village and small skirmishes around quest points.

Most people claiming its just a zerg should stop following the zerg.