I think M'aiq saying his ancestor's were all named M'aiq is his way of living up to his name. Because M'aiq is in every game, and he acknowledges things that sometimes don't have to do with the world of Elderscrolls (ie. M'aiq on the Fable Series) it is possible (in my opinion) that M'aiq achieved something known as CHIM, which makes him a god and more importantly self-aware that he is in a video game with you at the helm.
Freaky stuff.