http://www.zam.com/story.html?story=33999

Very nice, thank you.

The Zenimax "services store" is not encouraging. It's a slippery slope from horse item (that does affect progression) to any other item in the game when the need for cash presents itself. WoW's cash shop comes to mind.

This is not exactly a name-change store as reported.

Maybe ZOS can restrain itself. I guess we'll see.

Yeah, I thought they were going to offer name changes and stuff like that. I'm not really too worried about mounts though.