Hello everyone!
I live somewhere where there are no things like 'Charity walks' or 'DaretoBare' campaigns. What I would like to understand is what is the logic of it?
In the case of a charity walk you get sponsored to walk while wearing smth that indicates your relation to a cause. Is the assumption 'lots of people see a big group of people walking with a badge, therefore become aware about the cause and, hopefully, donate to it'? If so, it's understandable to me.
Okay.
But what about 'DareToBare' or something like that? In this case a woman gets sponsored to not use makeup for some period of time, and that's it. That's her 'badge'. If I see a woman without makeup, I don't automatically think 'Oh, cancer sure is a big problem'. So it's not that effective and a logical step would be for a company not to sponsor people, but simply donate money.
See where I'm going with this?