So i bought the ESO physical edition but now that i've created an account i can't seem to enter the game. I don't know where the timecard code is and i don't know where the redeem code is so that i can enter the game. And without the Redeem Code it says

"You do not own any games. Please click Redeem Code below to enter your Game Registration Code or Buy Game to purchase the digital version." But i don't know where the code is and i can't enter my account in-game

Can anyone help?