Link to http://www.gamasutra.com/view/news/248210/Video_How_modding_made_Bethesda_better.php
Notes - the first 14 min are a history of modding and user generated content by Joel, then he gets into why Bethesda benefit from mods
1. Community
Interesting how he he explains the way community has grown from the forums to youtube to twitch - and content outside the games such as fanfiction, music, cosplay
2. Sales
He talks about how a developer can increase sales by - well sales but generally after 6 months the game drops off into the bargain bin - he compares Morrowind sales to World of Warcraft which came out in the same time period for longevity due to the amount of content available enabling long-term replay
Mods get stories on news sites for free - he says that the mods can become more compelling than the game and people buy Skyrim not for the game but for the mod - he doesn't fell offended by that
3. Collaborative format
Creating modding tools made it easier for the devs to make the game - as Tamriel Rebuilt or any successful Mod Town will attest to
Making DLC was easier for them than for others (I still can't believe I bought that horse armor!) He makes some nice references to that though
Then it gets interesting as how he gets into revenue of DLC and how huge it is
Yep paid mods - he says he really hope it catches on...
4. Alternate Realities
Nice to see Trainwiz Thomas engines in Skyrim, a green Fallout
He references that it doesn't have to be lore correct - he notes modders intuitively go to fix things and names some modders which have influenced them
He notes the youtube tutorials benefits and how modding helps them hire people
Nice how he references that the decisions made in Morrowind still influence them today
5. The Modder mentality
Worth seeing this for yourself - very encouraging for long term modders about not giving up - MD you will enjoy this bit - I know I found it helpful
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So I enjoyed the video - it hit all the right notes for me and confirmed that paid modding is firmly in the sights of the biz cats
Very encouraging for modders and to see the evolution of what we are doing - hope those who watch get some benefit from it