He is. Though I'd argue that it might not go as far as Miraak, even though many suspect it will, since if that was the case, then they would have probably went to similar lengths as the Shivering Isles. Although not in the same way, but still essentially being influenced a lot more by Mora. Although, then again, there are those powers you can obtain as you go through the books, but I'd think it would need to be much more substantial. Though they probably leave it up to player choice for a reason, and have those lines to refuse or accept, to go along with that reason. Although you still end up serving his interests, since not only is the knowledge of Bend Will unobtainable elsewhere(although some would vastly prefer it was), it is in your interest to stop Miraak.
Though playing someone who is utterly devoted to Mora, would indeed make the choice easy. Especially if they don't put much weight into what he wants for the third word of Bend Will. Which is where most have a problem. Though it's their character, and I understand why.