» Fri May 27, 2011 12:09 am
I suspect Zenimax Online will create a whole new universe like Bioware did with Mass Effect. Matt Firor, head of Zenimax Online, was quoted as saying "With fantasy, this information is instantly known – for the most part – up front. Gamers know when they pick up a new fantasy MMO that it will be semi-medieval, will have magic and swords, and probably will have elves...when I want to experience an online world, there’s just something inherently comfortable about fantasy/medieval." (interview from two years ago)
He went on to say "To most MMO players I know, story is at best a tertiary concern, after mechanics, gameplay, and, for some, graphics."