In Oblivion you had to buy them.
Not only buy them but also create them, cast from scrolls receive from quest, and with mods even more ways to receive spell.
Not really sure how much sense that makes, buying spells
.
You purchase magical formula for spell, but yes it looks not so role playing from other side.
Use your imagination or some nice mods.
Shouldn't you learn them or get taught them or something? Will you get some only by leveling up while others you can only find on the market?
Question how that will be done in game, thats know only developers for now, but I believe magic in markets now will be more rare since we have no more Mage Guild and Skyrim engaged in civil war.
Perhaps more explorations in ruins for valuable old magic that we cant create by own before reach some point in magic skills?
Some old manuscripts or rare teachers, some magic black markets with nice spells and large cost?