Valve time is one thing that makes Valve unique. Without it, they would lose some of their edge, and would probably lose quite a bit of their fanbase.
Really? Valve would lose quite a bit of their fanbase if "soon" didn't mean "when we feel like it" or "later on today" didn't mean "in a week"? Cause I gotta say, I doubt that. Professionalism is professionalism. If you don't give a time or date for something, fine. But if you tell people, as a company, that you'll do something "later today" and you get around to it 4 days later with no update or notice, that's just amateurism. I've gotten a chuckle out of the wink-wink nature of the whole thing in the past, but the joke has long since gotten old for me.
Where's HL2: Ep 3, Valve? :stare:
I watched the countdown clocks for both Mafia 2 and Dead Rising 2 on Steam, and Steam left them untouched, showing the wrong time, until 2 hours before the official unlock time, and then they changed it from 10 AM to 12 AM. And it's like no one at Valve noticed until the forum boards at Steampowered exploded with people tearing their hair out. A Valve employ posted at 10 PM and said a curt "fixed - unlock will happen at midnight". Just seems very slipshod to me. :shrug: