End game in this game is pvp primarily and pve secondary if you really wanna argue this or debate it with me I will do so and explain why, but I would like you to do some research first....research these games:
DAOC - the original game Matt Firor was a lead developer in and where the pvp mechanic currently in TESO Originated
Warhammer - another game Matt Firor was a lead developer in that used the DAOC mechanic
GW2 - another game that borrowed this mechanic
TESO - another game Matt Firor is a lead developer in that uses the DAOC mechanic
all 4 of these games have the same system, level up via PVE do your crafting and growing in a PVE world so that someday you can step up and be the Emperor in the PVP world, and make your faction the dominant faction over the entire world due to your prowess in battle, THIS is the system we are dealing with
YES there will be PVE in this game at endgame as well BUT ALL PVE in this game is still centered around someday you can step up and be the Emperor in the PVP world, and make your faction the dominant faction over the entire world due to your prowess in battle,
the sooner you guys accept this and realize this the sooner all this back and forth bickering and debating will come to an end and the sooner you guys can make a more educated decision as to wether or not this is the game your looking for.
you want more example?
1) little to no bank space - they dont expect you to be a hoarder since most of your end life will be spent in pvp
2) no catering to alts - all toons share the same little bank space which means your probably not going to waste time with an alt since you cant store anything with it anyways
3) perfecting 1 toon for pvp will take all your time and effort again the reasoning behind little to no storage space
4) the items you get with your game aka the rings the armor the horsey etc are for one toon only why? they dont encourage players to play alts this is a pvp focused game and your goal in life is to be emperor
I can go on and on and on with different things that point ot this game being pvp centric but there is no point but I will try