Yes, I went to the game shop and asked the shop keeper to pre-order Imperial version for me, I've been added to the list with my name and mobile number (we get notified by SMS when the game is in shop), I did not get a receipt but I also did not had to pay. I remember when I pre-ordered GW2 I had to pay a small amount (I think it was €10) and I got a receipt for that and a tiny GW2 game box with the pre-order code inside. the name of the shop is "The Games" it's just a tiny shop in my town here run by 1 person, there are no same shops in other towns either.
I was not specificly meaning on "goodies" for TESO yet, however, with the pre-order code the "TESO system" will know that I have pre-ordered and thus getting the explorer pack benefits as well as headstart, also as with most games I am assuming I will be able to get the game in shop from the first working day after official launch of the game (servers open) witch will be at 04.04.2014 at 00.00 (I am assuming), however with EU and US getting in 1 "mega-server" I am more guessing at 00.00 US time.
Anyway good to know that you got it on the receipt, I will check back in the shop next week and ask about it.
Thanks for the answers, I will check back here with results after I talked with the shop keeper!