I don't think you know what you're talking about. Let me give you a *perfect* example what a company shouldn't do.
Both Creative Assembly (CA), behind the Total War game series, and Bethesda are companies and being a company without making money is exactly the same thing as a commercial suicide.
So what exactly is the difference between these two companies, well there is one major difference and what I'm talking about is how a game company communicate with the community. Bethesda released modding tools when Morrowind came out May 2002 and have done that since then, but do you think CA did that when they released Medieval Total War at the same time as Morrowind. No, CA didn't release a modding tool, because the game could easily be altered by editing .txt-files.
However, CA continue to ignore the community over the years, so what happen when Empire Total War came out 2009. Well, CA didn't even bother to at least try to release a modding tool to the community and http://www.twcenter.net/forums/showthread.php?463622-Official-CA-comment-Total-War-The-modding-situation is their *disrespectful* apology to the community.
I would also like to point out that CA did release a modding tool for Shogun 2 TW and Rome 2 TW. Although, some modders are complaining about a broken modding tool for Rome 2 TW.
To my knowledge Bethesda has never failed to release a modding tool without at least try to fix the most pressing bugs (the navmesh bug comes to mind), but has CA done the same as Bethesda and again it's a big NO CA still ignore the community.
Also, keep in mind that the modding community have been fixing hundreds or thousands bugs that Bethesda were either too busy or didn't bother to fix. So you think that PC-users doesn't deserve a free upgrade of SSE.