Bethesda's Traditional "Low Key" Box art is what got me to Morrowind in the first place. It was like a subtle taunt. "We're so awesome, we don't need to show you anything", amidst a sea of Guns, Mechs and swords. Also, I've always been a svcker for that sort of "Subtle" style. I find over-the-top stuff like WoW or even Mass Effect 2's Box art childish, not that that, in itself is bad. Just sometimes it doesn't fit (See: Mass Effect 2)
Totally agree. Subtlety designed covers truly capture the eye and attention more to the passing customer, which is why many game designers have 'toned' down cover designs of mature titles over the years and made them sleeker and more stylish.
I agree with you about Mass Effect. The first one's cover was truly epic and well executed but the second felt overcrowded, rushed and as this they didn't care much for it. First one gave impressions of 'great sci-fi RPG adventure' while the second appeared on the box more 'linear action adventure game'
Elder Scrolls titles since Morrowind have always felt incredibly engaging to the public eye. They show nothing of the game's characters or setting, but just something interesting enough to hint at a massive, lore deep world. And when it's enticed you enough to scan the back, it explains how you can do what you want and be who want within this world, the titles strong unique selling point.