They'll do what they do. I strongly suggest to, rather than have a book as with Morrowind or Oblivion, either make the case look like an Elder Scroll (use the one from The grand Hiest with the disk in the middle with some covering) or have an over-the top screenshot plastered onto a normal video-game case. make it look EPIC
It'll look like some kid's finger painting. 'Skyrim' in multiple pastels, doodles, and little, shiny stickers of cars and jet planes. "Only the best for TES:V," they'll say. "We held nothing back."