Money talks and yes, that could be a possibility. Athough, there's is always a line that can't be cross. Imagine if Spiderman's outfit all of the sudden changes to a glowing pink and shooting flowers on a string instead of spider webs.
Just look at Dante in newest DMC, if something bring much crash, the higher ups can sacrifise it for profits sake,
And i dont think Todd have any influence how the franchise will develop (in the non game way), he is "only" a game developer, and im sure the "salesman" part of company dont give him free hand even when designing his own game