And please tell what choices Skyrim provides me.
You can murder or not, and you can do the quests or not.
I'm at a point where I think Skyrim shouldn't be faulted... the problem is deeper. No, it's not Bethesda or anyone specific.
It's the sub-genres that the game aspires to be.
This game have a world that has the potential to be open-ended. Yet traditional RPG demands that one of the major way you interact with others is through doing chores for them in a form of "quests".
This here, the contradiction of two core design elements, is the problem. You can't be free and yet be guided through a pre-recorded story.
You want true open world with freedom of choice game? Turn TES series into true sandbox, where the world is governed by laws of... gameplay. Nothing else. No pre-planned story, no quests. Just factions, daedras, economy and better radiant AI behavior. You want epic story with cinematic story telling? Then take away elements of the game that are superfluous to the story you are telling.
The only way both ideas can exist in one system is for both to make heavy compromises. Take a look at the compromises that 'open-world-freedom' took for sake of quests; Essential NPCs that are immune from player action, heavy restriction on what player can do (you must be THE dragonborn, you can't be a Jarl, etc.). Or the compromises that story telling took... you can have the entire civil war to remain static so that you can go around hunting bandits in caves, Alduin awaits for you to gather power because you like gathering flowers or assassinating people for the brotherhood, etc.
Not that Skyrim is a bad game... but the limitations are becoming more obvious as the consumers are faced with essentially identical limitations of its predecessors. For TES to grow, it has to make a choice. Otherwise, this is essentially as good as it'll get, plus more polish and pretty looks.