being something more than just a mortal, though not a full deity, he might want to be/forced to be neutral or at least unable to help.
He explains why when you meet him :
"A fateful errand. No few have chafed to face the Worm since first he set his soul-snare here at Sovngarde's threshold. But Shor restrained our wrathful onslaught - perhaps, deep counselled, your doom he foresaw."
so yeah, forced to be neutral, likely because of having a spark of divinity.