They put up the subscription costs:
https://help.elderscrollsonline.com/app/answers/detail/a_id/6824/
What is the subscription cost for ESO?
Updated 03/21/2014 06:37 PM Published 03/21/2014 04:32 PM
To maintain access to The Elder Scrolls Online, players must pay a monthly subscription. We currently offer the following subscription options, all of which are available as either recurring or one-time payments:
What is the subscription cost for ESO?
Updated 03/21/2014 06:37 PM Published 03/21/2014 04:32 PM
To maintain access to The Elder Scrolls Online, players must pay a monthly subscription. We currently offer the following subscription options, all of which are available as either recurring or one-time payments:
Currency | 30-day | 90-day | 180-day
USD | $14.99 | $13.99 / 30 days | $12.99 / 30 days
Euro | €12.99 | €11.99 / 30 days | €10.99 / 30 days
GBP | £8.99 | £7.99 / 30 days | £6.99 / 30 days
Edit: after attempting to make a nice table, just like on the support page for 10 minutes I give up. BBCode for table doesn't work for me, nor does the html variant. Ah well.