My friend and I went to the Target here (West coast) when they opened just to see. It was dead. We passed I thing it was like 5 people in the store. I've seen news stories it's not doing well here at all. I wouldn't be surprised if it closes in the not too distant future.
As to the topic at hand, I'm not a fan of censorship or nanny states. It's the parents job to monitor what their kids are playing, not a companies/states. (Parents need to decide whether it's appropriate or not.)
My friends kids have been playing violent games (Fallout's/etc) for a couple years now and they are well adjusted, great kids. They "get it". They know there is a difference between video game violence and real violence. I think we coddle our kids too much. Kids aren't as dumb as some advlts seem to think they are.