It would be interesting if they tried to develop some kind of technology to allow the player to map their own face onto their player character-possibly making use of Kinect for the XBox 360 or the Playstation Eye for PS3-adding a sort of basic facial recognition system that could automatically attempt to "mold" the FaceGen to match the player's own facial characteristics while also possibly mapping the player's face as a texture (this may not be necessary since the images it captures could be poorly lit or too low resolution to use-it might be better to just use a combination of preset skin characteristics). I highly doubt there'll be anything like that in the game, but it'd be a cool feature nonetheless.
It'd also be nice to have more types of hair and such, just a greater diversity of things to use to customize your character in general-and this would of course also translate into the game world with a greater diversity of character appearances.
For that matter they should also extend from face generation by making bodies morphable to some extent as well.