http://www.pcgamer.com/2011/01/24/the-making-of-eve-online/
It's a really good article, I recommend you read it. Here are the best bits though:
When Reynir and his friends found their minds consumed by plans for EVE and not their day jobs, they quit. “I thought I could easily hire all the guys from my previous company. The problem was we had no money.” Reynir was drifting without financial propulsion. “‘Where are we gonna get money?’ We decided to make a board game.” They thought it would give them the capital required to jumpstart EVE’s thrusters. Reynir explains how they got that first cash injection. “We mortgaged my friend’s grandmother’s house.” Their game was getting more dangerous, yanking in outsiders on an optimistic theory.
That was where the hard work began. Reynir recalls the early days. “The blood and sweat – and especially blood – that went into creating EVE was monumental. We almost killed ourselves in the process. We lived at the office for almost three years, we worked 15 hours every [censored] day. We slept under desks.” He turns to stare at me, eyes haunted across the ocean. “It was absolute madness.”
They also discuss major events in the game and how the players have literally shaped the world and its rules.
Unlike any other game, EVE has generated stories. In November 2010, the SOMER Blink Corporation was played out of 110 billion ISK (EVE’s in-game currency) by a longterm friend of the corp’s leadership. The news hit most major gaming sites within hours of confirmation, joining a host of similar stories in post archives. I asked the team for their favourite EVE event, one that pushed outside the game boundaries to reach wider gaming consciousness. Arnar recalls a specific time early in EVE’s life, when a set of hyper-organised bastards camped moon-gates, sniping incoming enemies like highwaymen.
The attack of the goons...
and finally an uncomfortable truth about EVE and Iceland... (the fact that EVE has more players than Iceland has residents) <_<