I don't think they pulled the number out of thin air.
I'm certain a lot of thought and anolysis went into the decision to select this price point. I don't see a change in the price coming any time soon, and only if the market demands it.
I see your point, though. It does seem expensive.
i would be happy to pay 50 euros per month for ESO. = totalling to 600 euros per year.
if it would give my MMO fix.
Do you really HAVE to make your own thread? 15$ a month is one meal out. That is not bad at all. They have great customer service and plenty of staff that need to get paid.(For fantastic work and content) I'm honestly surprised it's not 20+$ a month.
The payment plan is not open for discussions at this time.
When we get closer to the release date, and more info is revealed, we will re-open the Official Payment Plan thread.