That is a great pic - I just want him to take off his helmet so I can properly see what he looks like.
It's simple...
http://www.smh.com.au/ffximage/2005/10/18/batman_begins_big_051018100848275_wideweb__300x371,1.jpg
Bethesda is taking the whole "superhero" route for advertising. A muscular, masked hero with superpowers AKA dragon shouts. Up in the sky! It's a bird, it's a dragon, no, it's Dovahkiin!